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Topic: Big News Avid Aquires Sibelius Software Ltd.

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  1. #1

    Exclamation Big News Avid Aquires Sibelius Software Ltd.

    Avid Acquires Sibelius, Expands Reach into Global Education Market

    Company to offer exclusive product bundles that combine award-winning Sibelius and Pro Tools Academic software and range of M-Audio products

    Tewksbury, Mass. – August 2, 2006 – Avid Technology, Inc. (NASDAQ: AVID) today announced that it has acquired Sibelius Software Ltd., for approximately $23 million in cash. Sibelius – which is based in London – is a leading music applications software company with products for professionals, educators, and students who want to use computers to write, teach or learn music. The deal further expands Avid’s broad portfolio of digital content creation tools with leading software for music notation and composition, coursework, testing, playback, publishing, authoring, and e-commerce. As a business unit of Avid’s audio division, Digidesign, Sibelius will continue to develop and market its own line of software, and going forward, customers can expect to see exclusive and targeted product offerings that combine a range of powerful tools, including Sibelius software, Digidesign® Pro Tools® Academic software, and M-Audio® keyboards, microphones, and other audio peripherals.

    “For years, Avid Technology and its businesses have focused on fostering an environment where educators and students can learn how to create digital media content with the same industry-standard tools that are used by Grammy and Academy award-winning professionals,” said David Krall, president and chief executive officer at Avid Technology. “In the short term, this acquisition will allow Sibelius and Digidesign to combine the strengths of their respective sales and education channels and reach a wider audience with offerings that cover the entire spectrum of computer-based music creation – including composing, notating, arranging, recording, editing, mixing and finishing, publishing, and distribution. Over time, our Pinnacle Consumer and Avid Video divisions will also benefit from Sibelius’ channel expertise, as we explore new ways to expand distribution of any educational product developed by Avid Technology or one of its companies.”

    Digidesign general manager and Avid vice president Dave Lebolt said, “Over the past decade, Sibelius has garnered an enviable reputation as one of the world’s leading providers of professional notation software. With 180,000 users in 100 countries – and a diverse product line that provides professional composers, educators, students, consumers, and young children with easy-to-use scoring applications – Sibelius is well positioned for future growth across all of its key markets. The company’s connections with educational institutions worldwide will allow us to reach educators and students more directly with all of the pieces of technology we make – including Digidesign Pro Tools software and audio hardware, as well as M-Audio keyboards, microphones, speakers, and audio interfaces. Over time, we’ll also explore ways to integrate and optimize our respective toolsets so that customers can take advantage of powerful Sibelius features directly within Pro Tools. Working together, Sibelius and Digidesign can deliver an even wider variety of integrated products that will give our customers a cutting edge advantage when creating or learning about music.”

    Sibelius’ core product line comprises software tools for editing and arranging music notation in both electronic and printed form. A wide range of customers use the company’s products, including professional musicians for composing and creating scores for film and TV, orchestral performances and recordings; educational institutions for teaching music at all levels; and individuals who need to provide musical notation as a means to publish their work. Entrenched in music education programs around the world, the Sibelius product line also includes applications for teaching and testing music in elementary institutions up through the university level.

    “This alliance is an excellent cultural and technological fit for Sibelius. Both Avid and Digidesign are forward-thinking organizations that take great pride in producing innovative, high quality products, and we’re excited to be working closely with them,” said Jeremy Silver, CEO of Sibelius. “By combining our software with Digidesign and M-Audio products, we can provide valuable solutions that enhance music learning by putting the industry’s best music production tools in the hands of educators, students, and children. We also look forward to expanding our worldwide reach by distributing and selling Sibelius products through the Digidesign and M-Audio channels. Our customers will reap the benefits of this acquisition as we work to bring new and innovative products to market in the future.”
    Al J.
    Sonic Implants
    http://www.sonicimplants.com

  2. #2

    Re: Big News Avid Aquires Sibelius Software Ltd.

    "Over time, we’ll also explore ways to integrate and optimize our respective toolsets so that customers can take advantage of powerful Sibelius features directly within Pro Tools"

    Cool.

  3. #3

    Re: Big News Avid Aquires Sibelius Software Ltd.

    Now if Cakewalk would acquire Finale, I'd be happy.

    Maybe.
    Dan Powers
    www.danielpowers.info

    "It's easier to be a composer than it is to compose."
    --Ray Luke (1928-2010)

  4. #4

    Re: Big News Avid Aquires Sibelius Software Ltd.

    I'm not certain, but I'm reasonably sure I don't see this as a positive event.

    One of the things that has driven audio production software over the years has been the innovation of the smaller companies. Over the last couple of years we have seen many of the original innovators purchased by larger concerns, some with a direct interest in music production, some not so much.

    This has caused some of the other smaller companies to disappear from the landscape, which is not a good thing IMHO.

    I sorta/kinda agree that in the current climate, Cakewalk ought to buy Finale and Soundquest and a handful of plugin vendors, and maybe a hardware (DSP accellerator) company and then they would have sufficient control, and resources, to build one monster audio production toolset. Add to that list a really good audio editor and a couple of sample libraries as well I suppose.

    But I'm not sure!

    I'm just not sure that would be good for the rest of us.

    I prefer lots of little companies each making one tool and making it as good as it can get.

    But that's me...

    One thing is certain, I am really glad I selected Finale when I finally made my choice!

  5. #5

    Re: Big News Avid Aquires Sibelius Software Ltd.

    I think Cakewalk oughta buy Overture. Finale will probably never be for sale anyway.

    Anyway, its a strange purchase from Avid. I don't really get it. It will be interesting to see what happens to Sibelius rolling forward.
    "Music is a manifestation of the human spirit similar to a language. If we do not want such things to remain dead treasures, we must do our utmost to make the greatest number of people understand their secrets" -- Zoltan Kodaly

  6. #6

    Re: Big News Avid Aquires Sibelius Software Ltd.

    Quote Originally Posted by dewdman42
    Finale will probably never be for sale anyway.
    Make Music (MMUS) is a public company (so it's been for sale for quite some time). It's value is much less than what Avid paid for Sibelius ($18M vs. $23M).

  7. #7

    Re: Big News Avid Aquires Sibelius Software Ltd.

    uhm, just because the company is public does not mean the company can be bought and taken over. That requires at least 50% of the stockholders are interested in selling their stock for this price which makes the company worth only $18M according to Wall street.
    "Music is a manifestation of the human spirit similar to a language. If we do not want such things to remain dead treasures, we must do our utmost to make the greatest number of people understand their secrets" -- Zoltan Kodaly

  8. #8
    Senior Member Steve_Karl's Avatar
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    Re: Big News Avid Aquires Sibelius Software Ltd.

    Quote Originally Posted by danpowers
    Now if Cakewalk would acquire Finale, I'd be happy.

    Maybe.
    You're sure about that?
    They might revamp Finale to work just like Sonars Score View, and then lame it up with all kinds of useless bells and whistles sacrificing the real cake for just fancy icing. :-P

  9. #9

    Re: Big News Avid Aquires Sibelius Software Ltd.

    Yes, you are right. But MMUS is operating cash flow negative, has been losing money for years and so would it's extremely likely that more than 51% of their shares could be had in the $20M total valuation range.

    Insiders and 5% owners only control 18% of the stock.

  10. #10
    Senior Member Bruce A. Richardson's Avatar
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    Re: Big News Avid Aquires Sibelius Software Ltd.

    Quote Originally Posted by dewdman42
    I think Cakewalk oughta buy Overture. Finale will probably never be for sale anyway.

    Anyway, its a strange purchase from Avid. I don't really get it. It will be interesting to see what happens to Sibelius rolling forward.
    Cakewalk already owned Overture once. It was such a mess (and a poor seller) that they sold it back.

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