#<p><img class="alignleft size-full wp-image-13432" alt="Screen Shot 2015-03-12 at 16.29.23" src="http://channeleye.co.uk/wp-content/uploads/2015/03/Screen-Shot-2015-03-12-at-16.29.23-e1426178249108.png" width="288" height="212" />Giant watch vendor Swatch isn’t going to directly take on Apple in the smart watch market.</p>
<p>Instead it has what just might be a far more cunning plan.</p>
<p>According to CEO Nick Hayek, Swatch is going to start selling watches using inexpensive near field communication (NFC) chips, letting you make payments by just waving your wrist at the receiver. <a href="http://channeleye.co.uk/swatch-fleshes-out-smart-watch-plans/" class="read_more">more&#187;</a></p><div class="feedflare">
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