Guest Post by David Touve on Rockonomic Spotify recently announced another solid uptick in subscriber numbers, growing from 12.5 million subscribers back in November of 2014 to 15 million as of January, 2015. In response, folks like Mark Mulligan, Jon Maples, and others have continued pondering the impact of price (e.g., $0.99/month promotions, Family plans, etc.) upon demand for music service. I thought I would startup the Somewhat Wayback Machine and try to add further to this conversation about music service pricing using some data and analysis from a few years back… This post is based upon a presentation I...

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