Guest Post by Nick Susi on Music Marketing Money Blog When it comes to the discussion of partnerships between artists and brands, the conversation tends to focus on the quantifiable end result. How much money did the brand invest in the artist? Did the artist see a residual increase in sales and streams? Did the brand experience large spikes in growth across their social properties? All fair and important questions. But ultimately who deems an artist, a brand and their collaboration a success and the right fit? When examining a case like Doritos and their #BoldStage at last year’s SXSW,...

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