Guest Post by Bobby Borg, Author of Music Marketing For The DIY Musician A marketing plan (or as I sometimes call it, a Marketing Plan of Attack™) is a written document that outlines your band’s goals and the strategies you intend to use to achieve these goals. This can be helpful in keeping all members of a band on track, communicating to a manager what you’d like to achieve, and even convincing investors that you have a viable business idea. While marketing plans can come in all shapes, sizes and lengths, what follows is the ordering and elements commonly used:...

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