Facebook was admirably open about their less than admirable move to bottleneck direct-to-fan marketing. But the move they made to box bands and brands into paying to reach their fans may have resulted in them getting boxed out. Facebook built a destination with Pages; a platform that until now, served as an opt in marketing platform for fans to connect directly to their favorite brands and vice versa. Now that Facebook has all but removed organic reach from Pages, brands and bands are left looking ways to recalibrate their online marketing for 2015. The answer is to go back to...

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