Taylor Swift struck again over the holidays, pulling the heartstrings of fans and America by and large with the release of a video documenting her most recent random act of kindness fans are lovingly referring to as "Swiftmas". Madonna, on the contrary, has taken a staunch self-aggrandizing approach to the promotion of her new album "Rebel Hearts" where she shared photos of Martin Luther King Jr., Nelson Mandela and Bob Marley in what she claims were "fan-altered" photos. The two superstars have starkly contrasting approaches to social media: Taylor Swift projecting generosity & sincerity, Madonna projecting controversy. On January 2nd,...

More...