Early on Cyber Monday morning, Virgin America, ranked America's #1 Airline by Forbes Magazine, notified customers via email blast that a two hour window to purchase plane tickets for 40% off was open. At first glance, it seemed to good to be true, and after spending less than five minutes on their broken website, the proof was in the pudding. Their website was unresponsive for most of the promotion - and none of the alternative outlets offered any relief. A strategically timed promotion on a day when consumers are arguably more apt to act on offers left many loyal customers...

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