Warner Music Group and Tencent Holdings Limited announced a landmark agreement that includes the industry's first-ever master distribution partnership between a major music company and a leading Internet provider in Mainland China. Under the terms of the deal, Tencent will distribute WMG's repertoire and manage new releases to all legitimate local Chinese audio services, with the exception of Mainland China mobile carriers with which Warner Music China will continue to develop partnerships. WMG will oversee relationships with all global service providers, as well as drive all marketing and promotional activities across the region. The partnership also covers the extension of...

More...