By Angela Mastrogiacomo of MuddyPawsPR.com So you’ve just wrapped up your first PR campaign and managed to score some pretty sweet features in the process. Congrats! But as the features dwindle, how do you go about maintaining those relationships that you’ve all worked so hard to build? First things first: Don’t let them slip away. Make a Spreadsheet It may not seem like it now, but Excel will be your best friend for the foreseeable future. Make a spreadsheet of all the outlets that granted you coverage, what kind of coverage they gave you, and on what date. When you...

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