San Francisco-based socially conscious e-commerce platform VIDA has closed a $1.3 million seed funding round led by Google Ventures, The Valley Fund and Universal Music Group. VIDA discovers artists from all disciplines, and connects them with both manufacturers and consumers. Nanon and Don Mattrick’s Beehive Holdings, Dave Morin’s Slow Ventures, and Jesse Draper also joined the seed round. The capital will be used for product development and personnel hiring. Thus far VIDA has concentrated mostly on fashion and home furnishings. The use of direct-to-fabric digital printing allows VIDA to produce one-of-a-kind items at scale and manufacture in response to demand....

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