The Marketing team behind the new Jimi Hendrix biopic JIMI: All Is By My Side - written and directed by John Ridley and featuring Outkast’s André Benjamin - offers an interesting case study into the future of film soundtracks; a future that taps the depth of streaming services to offer much more than the traditional, static 12-track playlist on plastic. For JIMI, digital marketing strategist David Hazan—who conceived the campaign for his client XLrator Media,—teamed up with music streaming service Rdio to create an immersive listening experience that hits moviegoers before and after they see the film. A network of...

More...