From the INgrooves newsletter. 1. Today’s music marketplace is dynamic! Understand how to maximize monetization for all platforms. Two key examples are YouTube and Spotify. YouTube channel maintenance should focus on: regular updates, thorough claiming procedures and integration with other social media channels. 2. On Spotify, fanbases should be built from within: get profiles verified, create dynamic playlists to engage fans, preview exclusive content on Spotify where appropriate, use the embeddable Spotify player across social platforms and explore the D2C merchandising opportunities that Spotify now offers. 3. Music marketing mind-shift: Marketing teams need to begin moving from driving "sales" to...

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