By Bobby Borg from the Sonicbids Blog. A student recently approached me with a complaint that only six people showed up to his live performance. He sent out an email to 1,000 names, posted on a few social networks, and told his friends and family. Feeling like a "promotion loser" (his words), he was ready to call it quits. But after using some basic analytical tools, we quickly discovered that fewer than 10 people even opened his email. We rewrote his emails with catchier headlines, more benefits, and a specific call to action. For his next gig, not only did...

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