Merchbar launched today as a centralized online destination to purchase authorized merchandise from 3000 top music acts including The Beatles, David Bowie, The B-52s and Beck. Along with the launch, comes an iPhone app with curated collections of merch, a chart of top selling merch and a personalized feed of merchandise based on each user's music library. Co-founder Edward Aten also created and sold social music network Swift.fm. With Merchbar, Aten worked with leading music merch companies, artists and managers to offer a single destination for 100,000 items of official licensed merchandise. The e-commerce friendly app uses the fan's music...

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