If you read Hypebot, you know music technology writer and user experience researcher Kyle Bylin. Whether in his writings or on the Upward Spiral podcast, Kyle has always sought to understand not just how music consumption and the music industry are changing, but why. Now he's published a much anticipated collection of his best essays. I've read it, and it is unequivocally a 'must read' for anyone who cares about music and its future. - Bruce Houghton From the book: The most interesting thing about this book is that it’s written by a North Dakota kid who dreamed of being...

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