SXSW's annual report on the economic impact of the festival on Austin estimated that over $315 million was generated by the festival and festival attendees. That's way up from 2013's estimated $218.2 million. Unfortunately neither the report nor industry analysts have come up with a full explanation of how they're increasing impact even as official participation is decreasing from 155k in 2013 to 134k in 2014. In addition, by excluding the impact of unofficial events, the report is incapable of discussing the full impact of SXSW. SXSW's 2014 impact report on the City of Austin provides a brief overview of...

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