Snapchat is becoming a more serious marketing tool especially as they introduce new features. In fact, they seem to have a strong relationship with EDM artists and both sides benefit from the resulting press when an artist uses Snapchat for promoting new work as Alesso is doing this week. In contrast Instagram was always a little more promotion friendly and that continues with artists like Fall Out Boy and Etienne de Crécy taking advantage of, respectively, the new Hyperlapse app and everyone's favorite, the hashtag. Alesso Continues The Snapchat Marketing Affair With EDM Snapchat's ephemerality, the original feature allowed you...

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