Written by Tommy Darker, originally published in The Musicpreneur. Travelling the world and chatting with fellow aspiring artists reveals astounding insights about the future of music. Here’s the deal: we think we all face different problems, but the reality reveals the opposite. I will share one of these insights, explaining what it means for the way we work as musicians and how to move in the future. This is the 4th part. Each part is linked at the end of the post. PART 4 “The Medium Is The Message” in the Music Industry. Marshall McLuhan, the Canadian philosopher of communication...

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