By Jamie Ludwig from the SonicBids Blog. For an independent musician, scoring coverage in a media outlet may seem like the well-earned reward in a long cycle of pitching and waiting, good fortune, or a combination of both. But with the right mindset, it’s actually just the start of a potentially long-term professional connection. Some bands hire publicists to develop and maintain their relationships with the press, but others who are in the early stages of their careers (or otherwise not ready to make that type of financial commitment) can make use of these five effective strategies to stay on...

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