YouTube has been and continues to be a driving force in the music industry. As more and more people turn to live streaming for their music fix, album sales become a more obscure, less significant part of any artist's income. YouTube has gone from being a fad. to a trend. to an undeniable statement piece in the architecture of today's music industry - making it a tool every musician must learn how to utilize effectively. There are many contributing factors to the success (and failure) of YouTube videos. Choosing a catchy thumbnail, appropriate keyword identification, accurate tagging, and incentivizing your...

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