The music video is just the starting point for a fan's journey thanks to embeddable links from hot video-meets-commerce startup Wirewax. Whle watching a video, click on a shirt worn by the artist and its takes you to an e-commerce site ready to sell it. Click on a singer's anguished face and it takes you the lyrics or on a deeper dive to what motivated her to write the song. The First Shoppable Music Video Watch this preview of how Wirewax works featuring Iggy Azalea and Diplo: Wirewax launched in 2011 with the mission: “To make video intelligent and to...

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