By Patrick Hertz of Tinderbox, a music promotion and distribution company, for the Sonicbids Blog. Licensing your music for use with television shows, movies, advertisements and video games, is arguably the best way to market your music in today’s music industry. It’s also one of the few ways artists are still making an income from their music. Look at bands like American Authors, Imagine Dragons and Santigold – their placements in advertisements took them from being indie artists to becoming superstars practically overnight, and it’s safe to say that the companies that used their music paid them a pretty penny...

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