Yesterday Viggle, an entertainment marketing and rewards platform, announced the acquisition of Choose Digital, a digital content platform for loyalty and membership programs. Though neither company focuses exclusively on music, Choose Digital has been powering the Viggle Store featuring music and that relationship ultimately led to the acquisition. Together they will continue to reward listeners with music downloads in a corner of the music industry one rarely hears much about. Digital Music and Loyalty/Rewards Programs Early this year I wrote about Gracenote's Rhythm platform initially wondering why more streaming music services were desired. As it turns out, a lot of...

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