By Jamie Sandler, an awarded Digital Marketing and PR consultant. More at www.jasminesandler.com. With the continued growth of subscription-based online radio, fan-based online communities, and peer-to-peer-based campaigns, there are countless opportunities for B2B marketers in the digital music space. As I kept hearing the word "engagement" in relation to content marketing and social media across B2B marketing conferences including ClickZ Live, B2B networking events, and B2B client conversations this year, I took it upon myself to give B2B marketers an insiders' perspective on where such opportunities lie in the world of digital-based entertainment. On ClickZ over my next few installations,...

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