Christopher Ratcliff takes a close look at ecommerce design and pratices on Norman Records' site. They do a lot of things right and Ratcliff considers them an excellent example not just of a record site but of ecommerce in general. Interestingly enough they first had to mess their design up a bit to discover what their customers really wanted. That took a while but has been paying off in dividends. Ratcliff explains "Why Norman Records is a masterclass of ecommerce design" including elements that aren't really design but are a reminder that a well-designed site helps bring everything together to...

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