Matt Gielen of Frederator Studios shares their tips for creating "thumbnails that will be clicked." Interestingly enough, they apply the same principles to videos featuring humans as they do to animated videos: draw attention, get the audience excited and accurately portray the video's content. That last one? It's about developing a relationship rather than head-faking for a cheap click. Matt Gielen's guide to YouTube video thumbnails is well worth a look though it's not relevant to all music videos since some are abstract or employ other approaches that don't fit the Frederator approach which focuses on head shots of YouTube...

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