Beats headphones are popular with athletes in many countries; so it's no surprise that they're popping up on the shoulders and heads of many World Cup players. But soccer's global governing body FIFA's is telling players to take them off when they are in any of the World Cup stadiums and all media events. The ban comes thanks to FIFA's sponsorship deal with Sony, who has headphone line of their own; and it may be good news for Beats. "When fans see World Cup athletes wearing Beats in their downtime, by choice, it has as much impact as seeing them...

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