Ferren Gipson is a digital marketer specialising in the art and design sectors, writer for ArtCream, musician with Pandr Eyez and freelancer for those who want a more beautiful, usable online space. I wear many hats. I do digital marketing, I’m a lifestyle blogger, and I also perform in a music duo. All of these roles seem very random (and probably are), but each one informs the other. I was just reading up on A/B testing, as I’m presently doing some homepage testing for a major retailer, and it occurred to me that this type of experiment holds relevancy for...

More...