We're in a weird transitional period in relationship to streaming music services. It's hard to know which service will survive and whether or not focusing on streaming alternatives to Spotify and Pandora, such as YouTube, is a better bet for the future. But if you are embracing or are now ready to embrace streaming music services, then it's time you started consciously building listenership on those services. Here are 7 tips from Believe Digital's Victor Conradsson on how to "engage directly with fans via streaming services." There are a lot of different ways to look at marketing music. But providing...

More...