By Jay Frank of Owner/CEO of DigSin, a digital singles label; DigMark, a data-driven entertainment marketing company and author of FutureHit.DNA. 1) IN APP SUBSCRIPTION CAPABILITIES The biggest hurdle to the adoption of subscription services by the masses is the difficulty in subscribing. Third party players would have to give up 30% of their subscription fee to the App Store if they allowed the ability to subscribe with one button in the app. Profit margins are small to begin with. Since that equals the total income most subscription stores have to operate, this is a financial impossibility. So they have...

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