The ability to expand tools and services built for the music industry to other sectors is often a key part of the pitches that music tech startups maketo investors, Music data analytics provider Next Big Sound is making that pitch a reality with the launch of Next Big Book. Aimed at book marketers and authors, Next Big Book has been tested for the last 8 months by Macmillan. The major publisher says the new tool, “draw sales, publicity, events, social media, web traffic, and web trends data together on a daily basis.” “If we can accurately measure where people are...

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