First they told you to build your fanbase on Facebook. Then Facebook changed its timeline rules. Next they told you to engage on Twitter. But its hard to get noticed in a stream of continuous updates and their user growth is slowing. While social media is still essential, it turns out that good old fashioned email may still be the best way to engage a fanbase. Kevin Kiernan of rGenerator, a direct to fan agency with clients that include Sony Music, reminds that email provides better analytics and the artist owns the data. Nor do they have to pay Facebook...

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