My favorite company blogs are the ones that share real information that not only promotes the product but teaches you something beyond the product. A recent MailChimp blog post by "Palmer" takes a look at how indie label Asthmatic Kitty uses their email newsletter service to identify fans for virtual street teams. These street teams are virtual not because their communication and work takes place via digital communication systems but because they aren't officially members. Asthmatic Kitty identifies recipients of their opt-in newsletter using MailChimp features that can be found in other products as well like being able to identify...

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