By Neil Gillis, President of Round Hill Music, from Sonicbids Blog. When I first started in the music business (yes, the stone age), getting “cuts” of your songs by artists on new records was the key to driving creative success as a publisher. Everything came from that, including additional airplay, compilations, and usages in media. Nowadays, whether it’s on behalf of a traditional songwriter, songwriter/producer, or a new band/artist that writes, all eyes and ears are on the media usages that can be created. Synchronization literally means to synchronize the audio to the picture frames on a piece of film....

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