Messaging is growing in importance with a variety of apps being used for the jobs more traditional social networks used to do. Though WhatsApp limits itself to messaging alone, Tango, another strong U.S. messaging competitor, is taking the platform route of most Asian messaging apps. That means that, in addition to direct communications and ads, Tango is creating more music marketing opportunities. Last week I spoke with Tango’s Senior Director of Product Management, Jamie O’Dell, about the introduction of their News Feed which is opening up all sorts of new options for communicating with fans. Between a 5 day Typepad...

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